In an extended campaign, advertising promoting the Enbridge pipeline has become incessant noise. One problem with this particular ballyhoo is that its words are not believable. Listeners don’t need sophisticated knowledge to recognize a dishonest campaign.
Here’s the wording of a recurrent radio spot:
“Northern Gateway project will strengthen British Columbia’s position as one of Canada’s most vital trading provinces. It will bring significant benefits to the economy by allowing us to export our natural resources to the growing Pacific Rim. And, it will ensure the future prosperity of BC by opening up a new gateway to world markets. Northern Gateway; it’s more than a pipeline. It’s a path to our future. Learn more about how it will strengthen trade at Northerngateway.ca”
I ran the script through the truth machine. The result:
“Northern Gateway project will strengthen a handful of multi-national companies. It will bring significant benefits to oil producers, allowing exports to eliminate surpluses that would result from refining products in Canada. By shipping bitumen to Pacific Rim nations, their industrial prosperity is encouraged and consumers here will be allowed to pay substantially more for energy. Higher prices will ensure future prosperity of the world’s largest oil companies. And, the pipeline will provide a new gateway to world markets for any BC exporters transporting products from Bruderheim to Kitimat and on to China in a supertanker loaded with bitumen. Learn more about how Northern Gateway will strengthen the oil industry and harm your finances. It’s a project with many losers and rather few winners.”