Republished from the Facebook page of Sean Smith, with permission.
Dear BC Ferries:
I know that you are having a hard time trying to figure out ways to save money. Please, let me help you.
- You are not a cruise ship line. You are a bus.
- You are not a travel agency. You are the travel method.
- You do not need to advertise. You are the ONLY alternative.
So, with these three things in mind, please consider the following.
You need a news stand, not a gift shop. You need a cafeteria, not a restaurant. You don’t need slot machines, you need good WiFi and some big screen TV’s. You don’t need a “marketing department”, you need a full-on Social Media and Customers Service department.
You don’t need a fancy travel office or vacation planning department, you need a plan to keep actual travel agents informed of what is happening with your ferry service.
I shouldn’t see the BC Ferries logo on the boards at Rogers Arena during a Canucks game, or on a TV commercial. Believe it or not, people really are smart enough to figure out that if there isn’t a bridge or a tunnel to the Islands, then they will have to take a ferry or a plane…..and you can’t get your car into carry-on luggage.
See. I just saved you millions upon millions of dollars.
Categories: BC Ferries