Kantar Public, part of an international consulting company, advises on public policy, services and communications. Analysts examined attitudes about the need for climate actions. What they found might be paraphrased as, “We know things need to change but mostly, it’s someone else’s job.”
The 2021 Nobel Prize for Physics was awarded to three scientists for groundbreaking contributions to “knowledge of the Earth’s climate and how humanity influences it…” That may evidence growing climate consciousness but Kantar Public considers if individuals are ready to change lifestyles to limit human effects on the environment.
When asked to indicate the three main environmental challenges currently facing the world, 62% of respondents across the nine countries covered in our research put climate change firmly at the top…
When answering the same question regarding their own country, people cite climate change as the main issue in eight out of the nine countries surveyed – Poland being the only exception, with air pollution being identified as the most significant issue…
When it comes to assessing its impact, more than three out of four people say that there has been an impact at the global level (78%) and country level (76%). And over half the respondents (55%) say that they have been personally impacted…
When invited to evaluate their personal commitment to protecting the environment and planet, two thirds of respondents give themselves a much better rating than to their fellow citizens…
Kantor Public found that individuals rate their own concern for climate change higher than that of others. Many believe that other people, governments, public agencies, corporations, and media are less sensitive to the need to alter behaviour that exacerbates climate change.
Large companies are seen as the least committed to preserving the planet, which is not surprising since we seldom hold corporations accountable for bad behaviour.
The reality is that when citizens perceive that others lack commitment, they are less likely to convert their own concerns into action. We see this when Canadians who are not full-blown climate change deniers say things such as:
Yes, per capita, Canada may be among the world’s largest contributors of greenhouse gas emissions but the absolute totals are less than nations like China, and if they continue to burn coal, oil and natural gas, we shouldn’t make changes that result in our country making economic sacrifices.
In 2020, Ipsos polling suggested that six in ten Canadians think government must act now to combat climate change but that many are unwilling to change their own behaviours.
Because it values the increases to GDP created by fossil fuel production, the BC Government prefers to address climate action through manipulative advertising campaigns. That way, little may be done but citizens will think they’re doing much. It’s an old strategy that worked for industrialists.
Categories: Climate Change