Galen Weston speaking for President’s Choice Children’s Charity states in TV commercials running currently:
Please, make a donation at pc.ca/charity. 100% of it goes to helping children
We’re supposed to assume the billionaire Weston family behind President’s Choice, Loblaws, Real Canadian Superstore, Holt Renfrew, Selfridges, and other brands have their business picking up overhead costs of the children’s charity.
Except that reports filed with Canada Revenue Agency (charity info often not available during night, try during daytime) tell a different story. In the four years 2008 to 2011, President’s Choice Children’s Charity paid $1.1 million for management and administration and $2.2 million in fundraising costs.
In plain language, 100% does not go to the children.